The Brand We Like to Call: YOU

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You are part of a major company. In the meeting today, the CEO says, we have a huge problem. We are not working up to our full potential as a company. We are behind the other competing companies and our ratings are behind the forecasted results. Something needs to be done. You start coming up with a new marketing campaign to one up the competitors. After $1 million dollars spent in marketing and 1 month of hard work, your company has finally produced a new a marketing campaign, only to find that after you launch, your CEO is displeased with it. “Something is still missing,” he says. He wants you to find a new solution. What do you do?

This is us on Facebook. After discovering our friends, co-workers, and peers have better looking cover photos and profile pictures, status’ and images than we do, we decide we need to “rebrand” and start again. But just weeks after doing it, we once again find something’s missing, something’s lacking, from our personal brand. We once again feel dissatisfied and start looking for a new image.

Who is the CEO of our brand? It’s our souls telling us to wake up and make a change! The problem is, sometimes we hear this message wrong, and instead of working on our product we work on the packaging. We update our cover photo, we change our profile picture. We do just about anything we can to make our brand newer and shinier. Problem? What about our actual product?!

Our product is ourselves and ourselves might need a little more work than would a profile picture change. We might want to ask ourselves, who do I want to be? What are my goals and am I living up to them? What do I spend my time doing and what should I spend my time doing? Do I like myself? My choices? My actions?

How else can we improve our product? We can challenge ourselves to do one thing thats difficult for us- stand for someone on the bus to have a seat even if its hard, resist the chocolate cake even if you’re craving it, call your grandma even if your tired. Each time we push ourselves a little bit out of our comfort zones, we build our product muscles and make a stronger product.

And what lasts longer? Good marketing or a fabulous product? The more time you spend on refining who you are on the inside, the longer it’ll last. Your CEO will keep quiet longer, give you more freedom to enjoy your new change before insisting on an update. A good product goes a long way.

So, next time we feel that little CEO saying WAKE UP-CHANGE TIME, maybe its time to do a little soul-searching. Resist the Facebook marketing campaign! Imagine how much more time you’ll have to refine the edges of your product when you’re Facebook marketing department is out to lunch!

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